How to Duplicate a Page in WordPress: A Comprehensive Guide

If you’re wondering how to duplicate a page in WordPress, you’re not alone. Whether you’re a website designer, web developer, blogger, or business owner, duplicating pages can be a real game-changer. Instead of rebuilding layouts from scratch every time, you can simply copy an existing page and tweak it to your needs, saving time, preserving your design consistency, and making website management a lot easier.

In this guide, we’ll walk you through the different ways to duplicate a WordPress page, with and without plugins, and share best practices to streamline your workflow in 2025. Whether you’re managing a personal blog or running a digital agency, this guide will make your WordPress life a whole lot simpler.

Why Duplicate a Page in WordPress?

Duplicating a page in WordPress isn’t just about convenience, it’s a smart, strategic way to streamline your website creation process. Whether you’re managing a simple blog or running a full-scale eCommerce store, duplicating pages can help maintain consistency, speed up tasks, and reduce costly mistakes. Let’s break down the key reasons why this feature is so valuable:

Maintain Consistent Design

Design consistency is one of the cornerstones of a professional-looking website. When your pages follow a uniform structure, same fonts, colors, spacing, and layout, it gives visitors a sense of trust and reliability. But rebuilding the same design over and over? That’s not just repetitive, it’s inefficient.

By duplicating a page, you’re ensuring that every new section or landing page you create stays aligned with your overall site design. It’s particularly useful if your team is working collaboratively. Instead of each person trying to “match” a style manually, they can start from the same duplicated template and tweak from there.

Reuse Layout for New Content

Let’s say you’ve created a great-looking layout for a service page, a blog post, or a contact page. You love the structure, but now you need five more pages with similar formatting and different content. Instead of starting from scratch every time, you can duplicate that page and just swap out the text, images, or forms.

It’s like using a ready-made template, only you made it yourself! This approach helps you stay on brand and on message, while keeping your site looking clean and professional.

Speed Up Website Building

Time is a major factor when building or scaling websites, especially if you’re running an agency or juggling multiple client projects. Duplicating pages can cut your workload in half. Rather than rebuilding each page brick by brick, you can create one strong design and reuse it wherever needed.

Need to build 10 service pages? Duplicate and modify. Creating a landing page campaign with variations for different products or audiences? Duplicate and adjust. It’s a much faster way to get more done without burning out.

Reduce Errors When Editing Complex Pages

Some WordPress pages are simple, but others are loaded with custom blocks, embedded media, CSS tweaks, or third-party plugin elements. Recreating those from scratch every time opens the door for errors, missing sections, broken formatting, or inconsistent elements.

By duplicating a page, you preserve the original layout and functionality, reducing the chances of mistakes. This is especially helpful for high-stakes pages like sales funnels, opt-in pages, or pricing tables, where even a minor error could impact performance.

Save Time for WooCommerce Product Pages or Landing Pages

If you’re running a WooCommerce store or building a series of landing pages, you know how repetitive things can get. Each product page might need the same layout: image gallery, product description, specs, and call-to-action. Each landing page may follow a proven high-converting structure.

Duplicating one well-designed WooCommerce product page lets you clone its layout instantly. Then, just update the product name, price, and images, done. The same goes for duplicating high-converting landing pages. This strategy saves hours of manual setup and ensures a consistent, optimized structure across your entire store or funnel.

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Things to Consider Before Duplicating WordPress Pages

Here’s what you should keep in mind to avoid any pitfalls:

Impact on SEO (Avoid Duplicate Content Issues)

Search engines like Google don’t love duplicate content. If you duplicate a page and leave it mostly unchanged, it might hurt your SEO rankings. Why? Because Google may not know which version of the content to index or rank, and this can lead to keyword cannibalization or even penalization.

Tip: Always make sure to update the content on the duplicated page. Even if the layout stays the same, the text, metadata (like titles and descriptions), and focus keywords should be different. This ensures every page offers unique value to both users and search engines.

Internal Links or Media Dependencies

When you duplicate a page, all the internal links and media (like images, embedded videos, or file downloads) from the original page are copied too. That’s convenient, but it can also lead to some confusion or broken navigation down the line.

If the original page links to “/contact-us” and the duplicated version is meant to be a product page, that contact link might not make sense anymore.

Tip: After duplicating, go through the page and double-check all internal links and media attachments. Make sure they still point to the right places and aren’t referencing outdated or unrelated content.

Correct Use of Canonical URLs (Brief Mention)

For advanced users or those managing large websites, canonical URLs are a helpful tool to manage duplicate content. A canonical URL tells search engines which version of a page is the “main” one that should be indexed.

If you’re duplicating a page for testing, A/B variations, or staging purposes, and don’t want both versions to show up in search results, consider adding a canonical tag to point back to the original.

Tip: Most good SEO plugins (like AIOSEO, Yoast SEO or Rank Math) make it easy to set canonical URLs without coding.

CMS Structure and Site Organization

When you start duplicating multiple pages, your WordPress admin dashboard can get cluttered fast. It’s easy to lose track of which page is the original, what’s been updated, and what’s still a work in progress.

This is especially true if you’re managing a large site or working with a team.

Tip: Be intentional with your page titles. Rename duplicated pages immediately with something clear like “Landing Page – New Campaign” or “Product Page – Draft Copy.” This keeps your CMS organized and avoids publishing the wrong version by accident.

How to Duplicate a Page in WordPress without a Plugin

If you prefer not to install an extra plugin, don’t worry, you can still duplicate a page manually using either the Block Editor (Gutenberg) or the Classic Editor. These methods are simple and effective, though they require a bit more hands-on work. Here’s how each approach works:

Using the Block Editor (Gutenberg)

If your site uses the modern WordPress Block Editor (Gutenberg), duplicating a page manually is pretty straightforward. You’ll be copying the content block by block and pasting it into a new page.

Steps:

• Open the page you want to duplicate in the editor.

• Select all blocks by clicking inside the editor, then pressing Ctrl + A (Windows) or Cmd + A (Mac).

• Copy everything using Ctrl + C or Cmd + C.

• Go to Pages ⟶ Add New to create a new page.

• In the blank editor, paste the copied content using Ctrl + V or Cmd + V.

• Update the title, permalink, and any content as needed.

Pros:

• No plugins required, keeps your site lightweight.

• Keeps formatting and layout consistent.

• Simple for small sites or occasional use.

Cons:

• Internal links and images might need to be double-checked.

• Doesn’t copy page settings (like featured image or SEO meta).

• Slower and less scalable for larger sites.

Using the Classic Editor

Still using the Classic Editor on your site? You can duplicate a page by switching to Text (HTML) mode and copying the entire page’s HTML code.

Steps:

• Open the page you want to duplicate in the Classic Editor.

• Click on the Text tab (next to Visual).

• Select all the HTML code and copy it (Ctrl + C / Cmd + C).

• Go to Pages ⟶ Add New.

• Click into the Text tab on the new page and paste everything.

• Switch back to Visual to preview and make changes.

Pros:

• Gives full control over the page’s code and structure.

• Ideal for developers or editors comfortable with HTML.

• Ensures an exact visual match when pasting.

Cons:

• Easy to break layout if code is edited incorrectly.

• May be overwhelming for non-technical users.

• Doesn’t duplicate custom fields, SEO metadata, or page settings.

How to Duplicate a Page in WordPress Using a Plugin

Let’s explore some of the most recommended plugins for this task.

Recommended Plugins for Page Duplication

Here are the top plugins trusted by thousands of WordPress users:

• Duplicate Page: A lightweight and straightforward plugin that lets you duplicate any page or post with just one click. Great for beginners.

• Yoast Duplicate Post: From the creators of Yoast SEO, this powerful plugin lets you clone content, create drafts, and even set permissions for who can duplicate posts. It works with custom post types too.

• Elementor’s Built-In Duplicate Feature: If you’re using Elementor, you don’t need an extra plugin. Elementor has built-in options to duplicate widgets, sections, and even entire pages via right-click or template saving.

• WP Page Clone: Another solid option with a simple interface. It lets you clone pages or posts and edit the new version right away. Clean and user-friendly.

How to Use Each Plugin (Step-by-Step)

Here’s how to set up and use these plugins easily:

Duplicate Page Plugin

Step 1: Install & Activate

• Go to Plugins ⟶ Add New.

• Search for “Duplicate Page”.

• Click Install, then Activate.

Step 2: Configure Settings

• Go to Settings ⟶ Duplicate Page.

• Choose where to redirect after duplication (edit screen, page list, etc.).

• Select default editor (Classic or Block Editor).

Step 3: Duplicate a Page

• Go to Pages ⟶ All Pages.

• Hover over a page you want to clone.

• Click the “Duplicate This” link.

A new draft copy of the page is created instantly!

Yoast Duplicate Post

Step 1: Installation & Setup

• Head to Plugins ⟶ Add New.

• Search for “Yoast Duplicate Post”.

• Click Install, then Activate.

Step 2: Understand the Options

• “Clone” creates a duplicate and keeps you on the page list.

• “New Draft” duplicates the page and takes you straight into the editor.

Step 3: Customize Settings

• Go to Settings ⟶ Duplicate Post.

• Choose what to copy (content, title, excerpt, featured image, etc.).

• Set which user roles and post types can access duplication.

Best for: Agencies, editors, and SEO teams who need more control.

Elementor

If you build pages with Elementor, this feature is already built in.

Option 1: Right-Click Duplicate

• Open the page in the Elementor editor.

• Right-click on any section, column, or widget.

• Choose “Duplicate” to instantly copy it.

Option 2: Save as Template

• Click the arrow next to the Update button.

• Select “Save as Template”.

• Give it a name, and you can reuse this layout on any page.

To use the template again:

• Create a new page with Elementor.

• Click the folder icon, go to My Templates, and insert your saved layout.

Great for: Designers who want to reuse sections or entire page layouts consistently.

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How to Duplicate Pages with Custom Fields or Page Builders

If you’re using Advanced Custom Fields (ACF), Meta fields, or page builders like Elementor, Beaver Builder, or Divi, duplicating a page gets a bit more complex. It’s not just about copying the visual content, you also want to make sure all the custom fields, layouts, and settings come along for the ride.

Let’s walk through how to handle this properly.

ACF or Meta Field Support

Custom fields are commonly used in WordPress to store extra information, like pricing details, testimonials, author bios, or any custom data attached to a page.

When duplicating a page with ACF (Advanced Custom Fields) or other meta fields, it’s important to ensure these fields are cloned correctly. Not all duplication methods do this out of the box.

Best Plugins That Support ACF Duplication:

Yoast Duplicate Post: This plugin can copy custom fields, but you’ll need to enable it in the settings.

• Go to Settings ⟶ Duplicate Post.

• Under the “What to copy” section, make sure Custom Fields is checked.

Post Duplicator: A powerful plugin that duplicates everything, including meta fields and taxonomies.

WPML Duplicate: For multilingual sites, this plugin ensures both content and custom fields are duplicated correctly in all languages.

These tools are perfect for developers or agencies using ACF-powered templates or dynamic content.

Duplicating WooCommerce Product Pages

Duplicating WooCommerce product pages is a popular task, especially if you’re managing a large store. It helps maintain a consistent layout and saves time when adding similar products.

Plugins That Work Well with WooCommerce:

Yoast Duplicate Post: Fully supports WooCommerce product pages. Just enable the plugin for the “product” post type in settings.

Duplicate Page: Also works with WooCommerce, but may not copy all product meta (like variations or attributes).

Product Duplicate for WooCommerce: A dedicated plugin for duplicating WooCommerce products with all custom data.

Best Practices When Duplicating WordPress Pages

Duplicating a page in WordPress is a huge time-saver, especially when you’re working on a site with a lot of similar layouts. But to make sure everything runs smoothly, especially in terms of SEO and user experience, it’s important to follow some best practices after you’ve created a duplicate.

Update the Title, URL Slug, and Page Content

The first thing to do after duplicating a page is to update its title, permalink (URL slug), and page content. When you duplicate a page, it often copies the exact title and adds something like “-2” at the end of the URL. Leaving these unchanged can confuse both users and search engines. 

So, be sure to rename the page to something that reflects its purpose and update the slug to keep your site structure clean. Don’t forget to revise the content as well, while the layout may stay the same, the messaging should be tailored to the new page’s goal.

Set Meta Tags and Canonical URLs Correctly

If you’re using SEO plugins like AIOSEO, Yoast SEO or Rank Math, make sure to adjust your meta title, meta description, and canonical URL for the duplicated page. This is crucial to avoid duplicate content issues. 

The canonical URL tells search engines which version of a page should be treated as the original. So, if your duplicated page is too similar to the original, setting the right canonical can protect your rankings.

Review Media Files and Internal Links

A common mistake after duplicating a page is forgetting to update media assets and internal links. The new page might still reference images, PDFs, or videos that aren’t relevant to its content. 

Also, links within the content could point back to the original page. Review everything carefully to ensure the media files match the new content and that internal links make sense in context.

Use Noindex on Unpublished or Incomplete Pages

If you’re not ready to publish the new page immediately, it’s a smart idea to add a noindex tag. This prevents search engines from indexing half-finished or duplicate pages that could negatively affect your SEO. Most SEO plugins allow you to set this with just a click. Once your new page is fully ready and optimized, you can remove the noindex setting.

Final Reading: The Hidden Costs of Skipping WordPress Maintenance

Conclusion

Duplicating pages in WordPress is a powerful way to streamline your workflow and maintain consistency across your site, especially for landing pages, product templates, or service pages. But to get the most out of this feature, it’s important to handle each duplicate with care.

Always remember to update the title, slug, and page content, set up your SEO tags correctly, and review media and internal links. If you’re not ready to go live with the page yet, applying a noindex tag can protect your site from SEO issues.

Following these best practices ensures your duplicated pages look professional, function correctly, and don’t hurt your site’s SEO in the process.